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Scottish Enterprise Financial Services Newsletter evaluation: quantitative debrief

Summary

Aims

The Scottish Enterprise (SE) Financial Services Newsletter, ‘Investing in Our Future’ aimed to publish articles about the financial services sector. The evaluation aimed to assess the effectiveness of the newsletter in reaching its target audience, and the format of the newsletter as a suitable communications vehicle.

Methods

The methodology consisted of: 65 telephone interviews from 306 contacts.

Findings

Finds that the newsletter is read by the majority of recipients. Notes that the articles and overall newsletter are considered relevant to readers. Highlights that readers are satisfied with the frequency, focus, design and style of the newsletter.

Recommendations

Recommends that each edition contains at least one article written by a professional within the Financial Services Industry. Suggests an investigation of how to distribute the newsletter by email.

Record metadata
Documents
Full Report (70 KB, pdf)
Consultantmruk research limited
Published year2006
Pages21
Document TypeEvaluation
Theme/SectorSector-level support, Enterprise, Financial and business services, Sectors