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 Review of Tourism Scotland 2020 Strategy (2019) In December 2018, the Tourism Leadership Group (TLG) – the industry leadership group for Tourism – committed to refresh the national tourism strategy. To inform the refresh, Scottish Enterprise was a...
 Digital Tourism Scotland evaluation: final report (2019) The Digital Tourism Scotland (DTS) programme offers sector specific digital support to tourism businesses in Scotland. DTS is run as a partnership programme and has six main delivery partners: Scottis...
 Megatrends impacting Scottish tourism to 2025: opportunities for Scotland (2018) This report analyses the future of the Scottish tourism industry from a global perspective, in order to provide a robust evidence base to support strategic decision-making by Scottish Enterprise (SE),...
 The collaborative economy and Scottish tourism (2018) The collaborative economy involves connecting individuals or communities via online platforms that enable the sharing or provision of goods and services, assets and resources without the need for owne...
 Growth companies in Scotland (2017) This research was designed to identify the nature and extent of growth across the business base in Scotland. It sought to identify the locations in which companies achieve intermittent and sustained g...
 Evaluation of Destination Leadership Programme (2017) This report presents the findings of a qualitative assessment of the Destination Leadership Programme (DLP). The aim of the DLP was to support and develop leadership capacity at the local and nationa...
 Scotland Golf Visitor Survey 2016 (2016) The study was to update previous research conducted in 2009 which estimated that golf tourism was worth around £220 million in visitor expenditure. In a further study in 2011, SQW estimated that there...
 Estimating the holistic value of Scotland’s mountain bike sector (2016) The purpose of this paper is to provide an estimate of the current total size of the Scottish mountain bike sector, and how large the sector is likely to be in five years’ time, based on current trend...
 Visitor attraction best practice (2016) The aim of the research was to identify and investigate best practice in a range of key areas of visitor attraction development and operation in Scotland, in order to support the growth and developmen...
 Productivity and tourism (2015) The aim of the report was to examine some of the issues around productivity levels of the tourism and hospitality industry in Scotland.
 Equalities in Scotland’s growth economic sectors: final report (2015) The purpose of the study was to examine equality issues in Scotland’s growth sectors since baseline research carried out in 2009, focusing on trends in the following protected characteristics: gender;...
 Edinburgh’s cultural venues impact 2013-14 (2014) The aim of the study was to assess the economic, educational and cultural impacts of Edinburgh’s cultural venues. The report summarises the impact of Edinburgh’s leading cultural venues, including ven...
 The benefits and volume and value of country sports tourism in Scotland (2014) The aims of the report were to describe the nature of shooting and fishing activities, the attitudes of providers and participants, the volume and value for Scotland, and the economic impact. The rep...
 Evaluation of Planning to Succeed Programme in Tourism Sector 2010-14: final report (2014) The Planning to Succeed Programme in the Tourism Sector (PTST) aimed to work with rural tourism business leaders to increase innovation, collaboration, investment and leadership in order to achieve hi...
 Women and golf tourism (2014) The aim of the research was to gather information to enable Scottish Enterprise and Scottish Development International to: understand international trends in female golf participation and allow them t...
 The value of cycle tourism: opportunities for the Scottish economy (2013) The report aims to demonstrate the value of the leisure cycle tourism sector to the Scottish economy and to set out a clear evidence base upon which the case can be made for further expansion of the s...
 Developing mountain biking in Scotland: review of mountain biking developments and potential opportunities in the Scottish Enterprise area (2013) The review of Scottish mountain biking sought to establish the progress that had been made in the industry over the past few years and to provide recommendations for future development. In particular,...
 Dundee City Region tourism labour market study (2013) Dundee City Region’s tourism sector is set to benefit from the establishment of a new tourist attraction, the V&A (Victoria and Albert museum of art and design) at Dundee City Centre’s waterfront. Thi...
 Evaluation of tourism destinations: final report to Scottish Enterprise (2013) In 2008, SE produced a Tourism Destination Development Strategy which set out how the six priority destinations – Edinburgh, Glasgow, St Andrews, Loch Lomond, Royal Deeside and Highland Perthshire – w...
 The value of golf to Scotland’s economy (2013) The research aimed to highlight the importance of Scotland to the golfing industry, and the value that Scotland’s golf economy contributes to the country’s wider economy.
 Golf tourism in Perth and Kinross: an assessment of its growth potential to 2020: final report (2013) The golf tourism sector in Perth and Kinross is set to benefit from new investment in golf resorts over the coming years, as well as the hosting of the Ryder Cup at Gleneagles in 2014. In light of the...
 Evaluation of the Tourism Innovation Programme (2012) [Scottish Enterprise is currently reviewing with partners and industry the results of this evaluation with a view to developing a programme of support which meets the needs of industry and the new str...
 Tourism economic impact assessment of the UK Giant Panda Project: summary report (2012) Edinburgh Zoo participates in China's Giant Panda Breeding Programme. As part of the agreement between the Royal Zoological Society of Scotland (RZSS) and the Chinese Wildlife Conservation Association...
 Mackintosh and Merchant City projects review: final report (2011) The Merchant City project aims to increase business collaboration, enhance tourism products and events, and develop new marketing and promotional activities within the Merchant City area of Glasgow. T...
 Tourism Destination Development: interim evaluation & assessment of future growth potential (2011) The Scottish Enterprise (SE) Tourism Destination Development Strategy was approved in early 2008, with the aim of maximising the contribution that the six key tourism destinations in the SE area (Edin...
 An assessment of golf tourism’s future growth potential to 2020 (2011) This report presents forecasts for the volume and value of golf tourism from 2010 to 2015 and then to 2020. The work was carried out between August 2010 and January 2011 and has been supported by Scot...
 Developing SE destination monitoring and baseline measurement (2010) This report follows on from an initial 2007 baseline report covering six key tourism destinations, which set out a series of indicators and guidance on how to assess changes in tourism activity and pr...
 Equality and diversity baseline information on Scotland’s key economic sectors (2010) This report establishes an equality and diversity baseline for Scotland’s key economic sectors, forming part of the ongoing work of Scottish Enterprise (SE) and Highlands and Islands Enterprise (HIE) ...
 Sailing tourism in Scotland: final report (2010) Sailing has a potential key role in economic development and is particularly important in generating impact for remote rural areas. The report aimed to establish the current contribution that the sail...
 Evaluation of the Scottish Air Route Development Fund: study report – final report (2009) This evaluation of the Scottish Air Route Development Fund (RDF) was commissioned by Scottish Enterprise, the Scottish Government, VisitScotland, and Highlands and Islands Airports Limited (HIAL), and...
 The Customer Feedback Project ‘Listening to Our Visitors’: project review (2009) The pilot Customer Feedback Project ‘Listening to Our Visitors’ (LTOV) was launched by the Scottish Government in 2007 with the aim of: increasing the number of tourism-related businesses collecting a...
 Evaluation of KIT-OUT the Park (2009) KIT-OUT the Park supports activities involving technology transfer from Glasgow Caledonian University’s knowledge base to companies operating within the tourism industry. The overall aim of the projec...
 Tourism product development evaluation - final report (2009) Scottish Enterprise’s (SE’s) tourism product development activity aims to develop new products and services within seven key areas of tourism in Scotland – Whisky, Food, Country Sports (including angl...
 Evaluation of Tourism Management and Leadership Development Activities (2009) Tourism and Management Leadership Development Activities (TMLDA) was developed and delivered by Scottish Enterprise (SE) to support management and leadership development in the industry. TMLDA compris...
 Pride and passion evaluation (2009) The Pride and Passion (P&P) initiative was designed to improve the customer experience in the Scottish tourism sector through Community Challenges (community collaborations to set up local projects), ...
 Transport infrastructure and services: industry views (2008) The Scottish Government’s Economic Strategy identifies transport as one of the key factors in promoting economic growth in those sectors identified as having significant growth potential: energy, fina...
 Evaluation of Lanarkshire Branding and Communication Project (LBCP): final report (2008) The Lanarkshire Branding and Communication Project (LBCP) was created with the aim of changing negative perceptions of Lanarkshire and promoting the area as a place to live, work and invest. It was fu...
 Evaluation of Lanarkshire Strategic Tourism Marketing Project (LSTMP): final report (2008) The Lanarkshire Strategic Tourism Marketing Project (LSTMP) was created with the aim of raising Lanarkshire's profile to visitors, challenging negative perceptions and raising awareness of the area's ...
 Tourism destination baseline study: final report (2008) This study was commissioned to address the development of an approach to produce simple and robust estimates of gross added value (GVA) within key destinations (Edinburgh, Loch Lomond and the Trossach...
 Perth Concert Hall and Perth Theatre impact assessment (2008) Perth Concert Hall is a new arts venue in Perth, managed by Horsecross. The object of the study was to evaluate the economic impact of the Concert Hall on Perth and the surrounding area, including soc...
 Evaluation of Discovery Quay Developments Ltd (2007) Discovery Quay Developments Ltd (DQDL) was established in 1988 as a single purpose joint venture public/private partnership with the aim of redeveloping the Dundee Waterfront site. The redevelopment c...
 Evaluation of Tourism Training Scotland: final report (2007) Tourism Training Scotland (TTS), a joint industry / public sector forum, aimed to: create a training culture among tourism businesses and their staff; enhance professional standards and the status of ...
 Evaluation of Grampian Film Office (2006) The Grampian Film Office (GFO) was set up in 2004 in order to address market failures in relation to the TV and film industry in Grampian. The objective of the GFO was primarily to attract production...
 Evaluation of the Tourism Innovation Approach (2006) The Tourism Innovation Approach (TIA), is a multi-faceted, integrated approach to stimulating change in the tourism industry in Scotland, through a range of interventions to inspire, drive and channel...
 Impacts of the St Andrews World Class strategy: mid-term evaluation and economic impact analysis (2006) The St Andrews World Class (SAWC) was launched as a partnership initiative in 2003 to recognise and build on St Andrews’ existing international competitive advantages of golf, tourism and university r...
 Tourism: Evaluation of Intervention with Clusters and Industries (2005) The Evaluation of Intervention with Clusters and Industries in Scotland aims to be a learning evaluation for Scottish Enterprise (SE) on the policy interventions pursued to date. The research objectiv...
 Creative Edinburgh Limited: evaluation and economic impact assessment - final report (2005) Creative Edinburgh (CE) aimed to: bring together the creative industries community in Edinburgh; encourage growth in the sector; and raise the ambitions of those companies involved in commercial activ...
 The Open Championship 2005: economic impact assessment (2005) The world-class golf Open Championship takes place in the Fife town of St Andrews at least four out of every seven years and it is the aim of Scottish Enterprise (SE) to make St Andrews a world-class ...
 Developing People in Tourism 2003-2005: evaluation (2005) The Developing People in Tourism project (DPIT) was designed to give training support and assistance to small and medium sized enterprises (SMEs) operating in the tourism sector in the Borders. Manage...
 MTV Europe music awards Edinburgh 03: a final report to City of Edinburgh Council, Scottish Enterprise Edinburgh and Lothian and EventScotland (2004) The hosting of the 2003 MTV music awards (an annual event in the music industry calendar) and associated events and functions in Leith aimed to provide Edinburgh with economic benefits, as well as boo...